Fairfield, NJ, August 21, 2013 – While salt reduction has become more than just a buzzword for the food industry, A&B Marketing Director, Gil Bakal, points out sea salt continues to gain prominence among consumers. He points to the company’s recently introduction of a natural sea salt, Two Seas Sea Salt, noting that its success is not only related to the reduced sodium chloride content, but the retention of the taste profile.
“Potassium chloride has become the choice substitute for sodium chloride by the industry. Unfortunately, the bitter notes of potassium chloride impacts the taste profile of the finished product which often leaves consumers a bad taste. The properties of Two Seas Sea Salt offers the foodservice industry a sea salt that not only provides 50% less sodium, but does not affect the taste profile of foods.”
Harvested through a proprietary manufacturing process, Two Seas Sea Salt combines salts from two seas, the mineral rich Dead Sea and the Red Sea. The combination of natural elements also enables A&B Ingredients to offer the new sea salt in cost effective manner.
“While much has been written on the differences between sea salt vs. table salt. We note that the effectiveness of the natural properties of sea salt contain many essential trace minerals the body requires, and is a natural means of assisting the body build a stronger immune system which can assist in fighting autoimmune disorders,” he says.
He points to a number of reports show that because Two Seas Sea Salt is naturally harvested and has not been purged of its minerals, it can prevent and reverse high levels of acids in the body, which in turn helps prevent risks of life-threatening diseases.
Bakal also points to the 50% lower sodium content of the Two Seas Sea Salt which helps counter high sodium intake that has been directly associated to hypertension, a major cause of cardio vascular disease.
Among the benefits of Two Seas Sea Salt are:
- 50% less sodium than other salts
- Rich in seas based natural potassium
- All natural sea salt taste
- Trace elements from the Mediterranean region
- Ease of use – one-to-one ratio
- Clean Label