A&B Ingredients Unveils New Branding Initiative

FAIRFIELD, NJ, May 3, 2016 -- A&B Ingredients announced it has unveiled a new branding initiative for its ingredients product offerings, all of which will now fall into three specific categories.

  • Health & Wellness -- Pisane® Pea Protein, PA5051® Probiotics, Two Seas Sea Salt®
  • Food Safety & Quality -- CytoGuard® Antimicrobials, Antioxidants and Yeast and Mold Inhibitors
  • Clean Label -- CytoGuard® Natural Antioxidants, Natural Yeast and Mold Inhibitors, Natural Flavor Enhancers

In making the announcement, Gil Bakal, A&B Ingredients' Managing Director, said, "Our new brand strategy is designed to help the food and beverage marketplace to easily identify solutions to their manufacturing challenges in the current market environment. Whether their needs are for pathogen control, textural or flavor enhancement, health & wellness, or natural extension of shelf life, we have the clean label, natural and consumer-friendly ingredients to fit their needs."

Bakal notes that A&B Ingredients is fully committed to working with its customers to develop prototypes of new and improved food products using the company's natural ingredients. "Our strong technical service and sales teams assist our customers in choosing the right ingredients best suited to their needs, as well as provide unmatched research and development support," he said

A&B Ingredients maintains a full applications lab with state-of-the-art equipment, pilot plant facilities, and testing capabilities all on its own premises.

ABOUT

A&B Ingredients provides natural clean label ingredient solutions to the food and beverage industry with a focus on health and nutrition, food safety and quality. A&B Ingredient’s portfolio includes pea protein, starch and fiber, shelf-stable probiotics, low sodium sea salt, natural flavor enhancement, natural antioxidants, antimicrobials, and yeast and mold inhibitors.

For more information, contact A&B Ingredients at 973-227-1390 x227. You can also follow A&B Ingredients on Twitter and on Facebook @abingredient.

How Can We Help?

We are here to help you with developement of new and improved food products. Our technical service and sales teams can assist you in choosing the right ingredients best suited for your applications.

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