A&B Ingredients Unveils New Branding Initiative

FAIRFIELD, NJ, May 3, 2016 -- A&B Ingredients announced it has unveiled a new branding initiative for its ingredients product offerings, all of which will now fall into three specific categories.

• Health & Wellness -- Pisane® Pea Protein, PA5051® Probiotics, Two Seas Sea Salt®
• Food Safety & Quality -- CytoGUARD® Antimicrobials, Antioxidants and Yeast and Mold Inhibitors
• Clean Label -- CytoGUARD® Natural Antioxidants, Natural Yeast and Mold Inhibitors, Natural Flavor Enhancers

In making the announcement, Gil Bakal, A&B Ingredients' Managing Director, said, "Our new brand strategy is designed to help the food and beverage marketplace to easily identify solutions to their manufacturing challenges in the current market environment. Whether their needs are for pathogen control, textural or flavor enhancement, health & wellness, or natural extension of shelf life, we have the clean label, natural and consumer-friendly ingredients to fit their needs."

Bakal notes that A&B Ingredients is fully committed to working with its customers to develop prototypes of new and improved food products using the company's natural ingredients. "Our strong technical service and sales teams assist our customers in choosing the right ingredients best suited to their needs, as well as provide unmatched research and development support," he said

A&B Ingredients maintains a full applications lab with state-of-the-art equipment, pilot plant facilities, and testing capabilities all on its own premises.