A&B Ingredients Launches Its Redesigned Company Website

Fairfield, NJ, September 1, 2021 -- A&B Ingredients, a leader in providing unique and functional ingredient solutions to the food and beverage industry, is proud to announce the launch of its redesigned company website: www.abingredients.com. The new website features a clean, modern interface equipped with robust features and resources. The site was designed to serve as an easy-to-navigate product portfolio and a broad library of the company's articles, case studies, news, and other literature.

To celebrate its 31st anniversary serving the food and beverage industry, A&B Ingredients refreshed its corporate website. The new website reflects the company's rapid growth trajectory and commitment to providing the best level of service to its customers. The new site was designed to offer a great user experience with a user-friendly interface and improve ingredients portfolio navigation with increased searchability. To further improve usability, a mobile version was launched simultaneously with the version for PCs.

A&B Ingredients' new website includes a single-page product library with convenient search and filtering tools making it easy to search and discover ingredient solutions within the company's comprehensive product portfolio and get in touch with its customer service team. Users will also find an extensive library of food technology resources, articles, news, and case studies.

"We started this company with a goal of delivering unique, clean label ingredients that enable our customers to create value-added products. As our company evolved and our product portfolio extended, we saw yet another opportunity to better serve our clients by improving their online experience with us. The new website delivers a user-friendly interface and highlights the unique capabilities and technology solutions our product portfolio brings to the food and beverage markets," said Gil Bakal, A&B Ingredients' Managing Director.

As the American food and beverage market expands and becomes more complex, new opportunities for food manufacturers arise, requiring solutions that meet the demands of modern-day consumers. "Over the past 30 years, we have dedicated ourselves to discovering natural ingredients that could meet the market demand for clean, simple, "free-from", and sustainable products. The website makeover goes hand in hand with our commitment to make those unique ingredients more accessible to the food and beverage industry," explained Bakal.

A&B Ingredients' new website was designed to provide a better user experience and deliver new functionality, including:

• A single-page product search with versatile filtering tools
• Solution-specific product search
• Application-specific product search
• An extensive library of resources for food manufacturers and product formulators
• A responsive site that works on multiple devices

A&B Ingredients offers a wide range of natural, consumer-friendly, allergen-free ingredients and ingredient solutions designed to meet the manufacturing needs of its clients. The company provides functional ingredients sourced directly from nature to deliver clean label solutions for health and wellness, food safety and protection, and plant-based markets. The product portfolio includes vegetable proteins, fibers, starches, texturized plant proteins, specialty flours, natural shelf life extenders, mold inhibitors, antimicrobials, antioxidants, enzymes, as well as flavor enhancers, probiotics, and low sodium sea salts.

A&B Ingredients supports its clients with application and testing services carried out by its research team. A&B Ingredients houses a full applications lab with state-of-the-art equipment and pilot plant facilities.